ETi Material Handling Integrators Case Studies - Shutterfly blue and white sorting system in warehouse

Distribution and Fulfillment for Retail and eCommerce: Shutterfly

Case Study Overview:

ETi partnered with Shutterfly to implement two unique sorting systems, ensuring uninterrupted daily operations. This successful collaboration led to Shutterfly achieving shipping speed and volume records while reducing labor requirements during peak seasons.

Client Background:

Shutterfly is a leading provider of custom printing services. The company manages a significant volume of orders, particularly during peak seasons. Shutterfly turned to ETi for innovative solutions to streamline their operations, reduce dependency on temporary labor, and enhance overall efficiency.

Key Findings from On-site Assessment:

Project Location: Tempe, AZ and Fort Mill, SC

  1. Managing Seasonal Volume: Close to 80% of Shutterfly’s annual volume is concentrated in a six-week period. They required a solution that would effectively handle the surge in orders during peak seasons.
  2. Inefficient Stacking and Unloading: Manual stacking and unloading of shipments was labor-intensive and hindered operational efficiency.
  3. Effective Package Routing: Shutterfly wanted to improve package routing by leveraging existing identification barcodes to enhance destination information.

Smart Systems Solutions Approach:

  1. Automated Takeaway and Sortation: ETi implemented automated systems for efficient takeaway and sortation of packages.
  2. Barcode Reads and Routing: ETi enabled initial shipment inverting for barcode reads to facilitate effective routing based on barcode and label information.

System Installation & Implementation:

ETi collaborated with Shutterfly’s operations team to manage the conception, design, procurement, and concurrent implementation of two unique systems. Key highlights of the installation process include:

  • Minimizing Workflow Interruptions: ETi collaborated with Shutterfly’s operations team to create a schedule that minimized disruptions to the daily workflow. Significant work was performed during off-hours.
  • Resource Coordination: ETi worked with Shutterfly to bring in additional resources when a key vendor missed a ship date. This kept the project on track.

Results and Benefits:

ETi Smart Systems Solutions™ optimized Shutterfly operations and achieved remarkable results. ETi implemented two unique sorting systems, which enabled shipping speed and volume records while reducing labor requirements and improving workflow efficiency. This case study showcases the value of tailored automation solutions in meeting the dynamic demands of the material handling industry.


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